Brand24
Detailed Description
Brand24 (founded 2011) hoovers up mentions from social networks, news sites, forums, podcasts and review portals, then layers natural-language AI to tag sentiment, detect viral spikes and surface trending topics. A Slack integration pipes alerts straight to teams; export-ready PDFs and XLSX keep clients happy. Unlimited-seat licensing from the Team tier upward lets agencies add staff at no extra cost, while a 9.5/10 support score on G2 cements its “no-friction” reputation.
Key Features
- Real-time monitoring across web, social, reviews & podcasts; 108 languages.
- AI sentiment + emotion scoring, anomaly detection, word-cloud topics.
- Influence, Presence & Reputation Scores for benchmarking.
- Custom dashboards; PDF/XLS/infographic exports; API & Slack hooks.
- Unlimited users from Team plan; mobile apps for iOS & Android.
Pros and Cons
✅ Pros: Top-rated support, strong AI analytics, unlimited seats on mid tiers, rich export options.
❌ Cons: Entry plan caps (3 keywords/2 k mentions) are tight; interface can feel busy; no native social posting.
Pricing Information
- Individual – $149 per month: 3 keywords, 2 000 mentions, single user, 12-hour refresh.
- Team – $249 per month: 7 keywords, 10 000 mentions, unlimited users, hourly refresh.
- Pro – $299 per month: 12 keywords, 40 000 mentions, unlimited users, real-time data plus AI Events & Brand Assistant.
- Business – $499 per month: 25 keywords, 100 000 mentions, unlimited users, real-time data plus full AI feature-set and dedicated CSM.
- Enterprise – custom quote: unlimited everything, priority support and bespoke consulting.
(14-day free trial; paying month-to-month adds roughly 20 % to the figures above.)
User Feedback
G2: 4.6/5 (297 reviews). Users rave about “support replies in minutes” and “finds backlinks we missed,” but complain the low-tier limits force early upgrades.
➡️ Summary
Brand24 hits the sweet spot between Google Alerts and six-figure suites—real-time AI insights, stellar support and agency-friendly licensing, so long as you start at Team or Pro.
