Heepsy

Detailed Description

Heepsy is a user-friendly influencer marketing tool tailored for brands and agencies looking to connect with Instagram, YouTube, TikTok, and Twitch influencers. It simplifies influencer discovery, outreach, and campaign tracking, offering comprehensive search filters, in-depth analytics, and CRM features.

With a flexible pricing structure including a free tier, Heepsy appeals to both small businesses and larger teams aiming to scale influencer efforts without complexity.

Key Features

- Influencer Discovery: Search over 11M influencers with filters (follower count, location, engagement, audience demographics, authenticity metrics).
- Analytics: Evaluate influencer performance, growth, and audience quality.
- Campaign Management: Lists, CRM tools, flexible pipelines.
- Outreach: Email templates, sync, and analytics.
- Marketplace: Post campaigns and receive influencer applications.
- Shopify Integration: E-commerce tie-ins, offer distribution.
- Reporting & Monitoring: Track outreach, clicks, sales, and media.

Pros and Cons

✅ Pros:

- Wide influencer database and strong filtering options.
- Authenticity metrics help detect fake followers.
- Simple and fast onboarding.
- Responsive customer support.
- Free plan with generous results.

❌ Cons:

- Some analytics may be outdated or incomplete.
- Advanced CRM tools gated behind higher plans.
- Limited features in free/lower tiers.
- Manual influencer additions can be slow.

Pricing Information

- Free: $0/month – 360 monthly results, basic filters.
- Starter: $69/month annually ($99/month monthly) – 15K results, CRM, analytics.
- Plus: $199/month annually ($289/month monthly) – 40K results, advanced filters.
- Advanced: $299/month annually ($429/month monthly) – 60K results, lookalikes, reporting.
- Enterprise: Custom pricing.

User Feedback

- G2: 4.5/5 – Positive reviews for search functionality and interface.
- Product Hunt: 4.9/5 – High marks for value and UX.
- Slashdot: Praised for usability, campaign workflows, outreach.

➡️ Summary

Heepsy stands out as an efficient, intuitive platform offering scalable influencer discovery and campaign support for agencies, brands, and small teams. While analytics depth may vary and CRM features are gated, its value-driven pricing and strong discovery tools make it a popular mid-tier solution.

FAQs:

1. Is Heepsy suitable for large enterprises?
   No, Heepsy is best suited for small to medium-sized businesses and agencies due to its simplicity and tiered access to advanced features.

2. Can Heepsy track influencer campaigns in real time?
   Yes, Heepsy provides media tracking and basic performance metrics for ongoing campaigns.

3. Does Heepsy allow influencer outreach directly?
   Yes, users can send bulk or individual outreach emails via templates with analytics.

4. Are analytics available on all plans?
   Basic analytics are included, but deep analysis and performance/exclusion filters require higher-tier plans.

5. Does Heepsy integrate with e-commerce platforms?
   Yes, Heepsy integrates with Shopify to manage product gifting and monitor sales.

Common Questions from Users

Q: Does Heepsy offer a free trial?
A: Yes, Heepsy has a free plan that allows users to explore influencer discovery and test the platform.

Q: Can I see an influencer's audience demographics?
A: Yes, Heepsy shows audience breakdowns including age, location, gender, and authenticity (on higher plans).

Q: How accurate are Heepsy's analytics?
A: Accuracy is strong but may vary by influencer or social platform. Some users report occasional outdated data.

Q: Can I manage multiple campaigns?
A: Yes, Heepsy supports campaign management with CRM tools and customizable influencer lists.

Q: Which platforms does Heepsy support?
A: Heepsy supports Instagram, YouTube, TikTok, and Twitch for influencer search and analysis.