Heroine (The Grapevine Newsletter)
Detailed Description
The Grapevine is a free monthly email newsletter created by Heroine consultancy. It curates and showcases outstanding digital PR and content marketing campaigns launched over the past month. Its mission is to inspire marketers, PR professionals, and content creators with real-world examples, emerging industry trends, and creative ideas for future campaigns.
Key Features
- Curated Campaign Examples: Breakdowns of notable digital PR and creative marketing campaigns.
- Trend Spotting: Identifies popular methodologies, content formats, and industry trends.
- Competitor Intelligence: Provides visibility into the strategies other agencies and brands are using.
- Year-End Reports: Compiled summaries of the most successful campaigns and major industry shifts.
- No-Nonsense Tone: Straightforward, insightful, and engaging content delivery.
Pros and Cons
✅ Pros:
- Excellent resource for creative inspiration.
- Helps track competitor activities and industry evolution.
- Highly praised by leading PR and SEO professionals.
- Completely free to subscribe.
- Focused, concise monthly format.
❌ Cons:
- Purely informational — not a tool for executing PR campaigns.
- Potential information overload with numerous campaigns featured monthly.
- Value is dependent on individual campaign relevance to the subscriber’s niche.
Pricing Information
Free subscription. Supported by sponsorships.
User Feedback
Widely recommended across the PR and SEO communities. Professionals praise it for providing curated, high-quality inspiration in a time-saving format. Recognized as one of the top industry newsletters for creative minds.
