HypeAuditor
Detailed Description
Launched in 2017 by Alexander Frolov and Fedor Falin, HypeAuditor has grown into a 120-person, remote-first company with hubs in Austin, London, and Limassol. The platform tracks more than 200 million creator profiles across Instagram, TikTok, YouTube, Twitch, and X, layering 400 + audience, performance, and fraud-risk signals onto each profile. HypeAuditor now bundles three business lines: a self-serve SaaS suite for discovery, workflow, and analytics; an enterprise API that pipes creator data directly into BI stacks; and a white-glove professional-services team that plans and executes influencer campaigns worldwide.
Key Features
Advanced Discovery Engine – 40 + filters for audience demo, brand affinity, sentiment, and look-alike search
Fraud & Brand-Safety Scoring – AI detects fake followers, bot comments, and inappropriate content before spend
Campaign Workflow & Payments – briefing, contracting, approvals, global payouts, and tax forms in one portal
Real-Time Dashboards – track reach, engagement, EMV, sales lift, and CAC against forecasts
Market & Competitor Analysis – benchmark share-of-voice and spend across categories and regions
Media & Trend Monitor – alerts on brand mentions, hashtag spikes, and viral sounds
API & Zapier Integrations – stream data into Tableau, Snowflake, HubSpot, and custom stacks
AI Creative Assistant – generates briefs, captions, and performance predictions (rolled out 2025)
Professional Services Team – end-to-end campaign management, from talent casting to paid-media amplification
Free Tools Suite – audit, ER, pricing, and fake-follower checkers for Instagram, TikTok, and YouTube
Pros and Cons
Pros ✅
2 M+ influencer database enriched with first-party audience data
Strong fraud-detection layer reduces wasted spend
Flexible engagement: self-serve, co-managed, or fully managed
API access for enterprise BI pipelines
Detailed post-flight reporting linked to revenue and CAC
Constant feature roll-outs (AI assistant, Media Monitor, E-commerce sales tracking)
G2 rating 4.5 / 5; users praise data depth and UI
Free plan and pay-as-you-go reports for trialing the toolset
Global payments in 50 + currencies, automated 1099/1042-S filing
Annual Creator-Economy reports provide benchmarking insight
Cons ❌
Platform pricing sits at the high end for SMBs
Annual contracts required for most SaaS and API tiers
Steeper learning curve than lighter influencer-search tools
No pay-for-performance model—fees and ad budgets are fixed up front
Limited traditional PR / earned-media capabilities
Glassdoor reviews note scale-up pace and evolving processes
Influencer payouts flow through HypeAuditor, adding one compliance layer
On-the-ground support outside North America / EU relies on partner agencies
Basic plan omits API calls and advanced reporting
Minimum managed-service budget ($25 K) excludes micro brands
Pricing Information
Free Plan: limited access to search and 10 basic reports per month
Starter Plan: $299 / month (annual) – 1 seat, 50 influencer reports, basic campaign tracking
Pro Plan: $499 / month (annual) – 3 seats, unlimited reports, fraud-score API credits, advanced analytics
Enterprise Plan: custom quote – unlimited seats, full API, white-label dashboards, SSO, dedicated CSM
Pay-as-You-Go Reports: approx. $35 each for single influencer deep-dive
Managed Campaign Services: $25 K minimum budget; typical single wave $25 K–$250 K
Paid-Media Desk Fee: 15 – 20 % of amplification spend (optional add-on)
User Feedback
G2: 4.5/5 from 80 + reviews – applauded for discovery precision and anti-fraud metrics; pricing cited as steep for small teams
Trustpilot: 4.7/5 (25 reviews) – high marks for support responsiveness and frequent feature updates
TrustRadius: pricing editions listed at $299 and $499; value-for-money score 4.5/5
Reddit / r/Marketing: praised for audit accuracy; some note the UI feels “data-dense” for newcomers
Employee sentiment: mid-3-star range on Glassdoor – rapid growth and remote flexibility offset by scale-up workload
Summary
HypeAuditor suits mid-market and enterprise brands that need a powerful data engine to find authentic creators, run compliant campaigns, and tie results to revenue. Its suite of SaaS, API, and managed-service options, combined with strong fraud filters and granular analytics, makes it a robust choice for teams with the budget to invest. Smaller businesses or those seeking a lighter, pay-only-when-you-need tool may find the entry cost high.
FAQs
What’s the minimum spend to use HypeAuditor?
Self-serve SaaS starts at $299 / month; fully managed campaigns require at least $25 K.
Does HypeAuditor guarantee performance?
No. KPIs are forecast during planning, but results depend on creative, product-market fit, and media spend.
Can I license only the API?
Yes. API-only contracts start around $3.5 K / month with custom endpoints and sandbox access.
How are influencers paid?
Payments are processed through HypeAuditor’s portal in 50 + currencies with automated tax documentation.
Is there a free trial?
A free tier lets you run limited searches and 10 reports; pay-as-you-go reports are available without subscription.
