Influencity

Detailed Description

Influencity is a robust influencer marketing platform that leverages AI to assist brands, agencies, and e-commerce businesses in managing the entire influencer campaign lifecycle—from discovery and outreach to campaign reporting.

Originating from Spain, Influencity has grown into a global solution offering access to over 200 million influencer profiles. With a strong emphasis on customization, analytics, and CRM features, the platform appeals to organizations seeking flexible, data-driven influencer solutions without long-term commitments.

Key Features

- Influencer Discovery: AI-powered search across 200M+ profiles, with filters for location, category, engagement, demographics, and more.
- Profile Analytics: Access unbiased, on-demand metrics for any public influencer account, including engagement and audience data.
- Relationship Management: Custom databases, negotiation tracking, communication logs, and price histories for effective IRM.
- Campaign Management: Automate tasks, assign team responsibilities, estimate campaign yield, and track deliverables.
- Reporting & ROI: In-depth analytics dashboards to assess campaign performance and business impact.
- Bulk Outreach: Personalized email outreach with tokens and basic follow-up tracking.
- Shopify Integration: Product gifting automation with influencer-facing order request workflows.
- Bulk Payments: Available on higher-tier plans for streamlined compensation workflows.

Pros and Cons

Pros: ✅

- Huge influencer database (200M+) with smart AI filters
- Month-to-month billing and no mandatory annual contracts
- Detailed reporting with ROI tracking and content metrics
- Easy-to-use interface and high usability ratings
- CRM-style relationship management tools
- Effective Shopify integration for product seeding
- Helpful and responsive customer support

Cons: ❌

- Instagram Story metrics are limited
- Some reports of long report loading times
- Manual follow-ups in outreach; lacks multi-step automation
- No built-in affiliate sales tracking
- Occasionally repetitive search results
- Audience demographic data reliability questioned in some reviews

Pricing Information

- Basic Plan: Starts around $98–$168/month
- Professional Plan: ~$318–$348/month
- Business Plan: ~$698–$798/month with bulk payment tools
- Enterprise Plan: Custom pricing
- Trial: Free trial available
- Billing: Monthly subscription; no annual lock-in required

User Feedback

- G2: 4.6/5 (232 reviews). High marks for usability (9.4/10) and support (9.5/10). Praised for analytics and database depth. Criticisms include slow reports and limited Instagram metrics.
- Product Hunt: 4.8/5 (31 reviews). Praised for ease of use and valuable data dashboard.
- Saufter.io: 4.5/5 (aggregated). Highlights analytics, user experience, and customer service. Minor complaints about search redundancy and lack of affiliate features.
- Influencer Hero: Noted for strong reporting and CRM, but flagged as complex for beginners.
- GetSaral.com: Called flexible and smart, but lacks automated follow-ups and full affiliate tracking.

Summary

Influencity is an accessible, AI-driven influencer marketing platform ideal for brands seeking smart discovery, robust analytics, and CRM capabilities with the flexibility of monthly billing. Its intuitive design and large profile database make it attractive to small and medium businesses, though some functionality like affiliate sales tracking and advanced outreach automation may be missing. It's particularly well-suited for teams focused on detailed reporting, campaign management, and performance optimization without the burden of high-cost, long-term contracts.

FAQs:

1. Is Influencity good for beginners?
   While the platform is user-friendly, its depth may be overwhelming without initial onboarding.

2. Does Influencity offer affiliate tracking tools?
   No, affiliate commission tracking is not currently built-in.

3. Can I use Influencity with Shopify?
   Yes, Shopify integration supports streamlined influencer gifting and order tracking.

4. Is there a free trial?
   Yes, a free trial is available to test the platform’s core features.

5. Is Influencity affordable for small businesses?
   Yes, with pricing starting below $200/month and no long-term contracts, it’s accessible.

Common Questions from Users

Q: Can I analyze any influencer’s audience data without contacting them?
A: Yes, Influencity provides on-demand statistics for any public account.

Q: What platforms are supported?
A: Primarily Instagram, YouTube, and TikTok.

Q: Is email outreach automated?
A: Bulk emails are possible, but multi-step follow-ups are manual.

Q: Can I pay influencers through Influencity?
A: Yes, bulk payments are supported on Business and higher-tier plans.

Q: Does Influencity offer audience authenticity metrics?
A: Yes, though users should verify accuracy as some reports note inconsistencies.