Konnect Agency
Detailed Description
Women-founded in 2009, Konnect Agency is a full-service communications shop headquartered in Los Angeles with additional offices in New York City, Chicago, Denver, and Oklahoma City. A team of roughly 100–150 strategists, creators, and media pros delivers integrated programs that blend earned PR, social, influencer, paid media, creative production, and web / ecommerce development. Core client verticals include CPG, food & beverage, parent / child, wellness, and multi-unit franchise concepts. The agency positions itself as the “unAgency,” promising nimble service, senior access, and data-backed storytelling that drives measurable growth.
Key Features
Integrated PESO activation combining earned, social, paid, and owned channels under a single strategy.
Sector pods for CPG, food & beverage, franchise, parent / baby, wellness, and lifestyle.
Influencer & celebrity relations covering casting, contracting, content production, whitelisting, and global payments.
Social-media studio delivering organic calendars, community management, paid-social buying, and conversion tracking.
Creative & content lab producing video, UGC, photography, motion graphics, and experiential assets.
Franchise-growth programs that unite PR, lead-gen media, and local-store marketing to accelerate unit sales.
Data dashboards reporting real-time coverage, share-of-voice, follower growth, and sales / traffic lift.
Crisis & issues support with rapid-response counsel and message alignment across platforms.
Awards & culture recognition including multiple Los Angeles Business Journal “Best Places to Work” listings.
Global amplification through partner journalist and creator networks in North America, EMEA, and APAC.
Pros and Cons
Pros ✅
Integrated PR, social, influencer, and paid media under one roof.
Strong track record in CPG and franchise verticals with recognizable brands.
Women-led, independent culture allows fast pivots and senior involvement.
Real-time dashboards tie coverage and content to web traffic and revenue.
Creative studio enables rapid asset production and multivariate testing.
Proven franchise-development expertise for growth-stage concepts.
Offices in five U.S. markets provide national reach with local context.
Repeat recognition as a top workplace boosts talent retention and service consistency.
Flexible engagement structures: project sprints, monthly retainers, or integrated growth packages.
Guaranteed placement-replacement clauses on select influencer campaigns.
Cons ❌
Premium entry costs; unsuitable for shoestring budgets.
No publicly posted rate card; quotes vary by scope and seasonality.
Headcount is lean relative to global networks, creating capacity pinch in peak periods.
International outreach handled largely via partners rather than in-house staff.
No pay-for-performance or guaranteed-coverage pricing models.
Hourly rates ($100 – $200) exceed many small-business thresholds.
Limited case-study depth in B2B or heavy-industry sectors.
Resource allocation may favour higher-spend clients during busy cycles.
Analytics suite relies on client data access to unlock full attribution reporting.
Past client feedback notes occasional approval-cycle delays for regulated products.
Pricing Information
Minimum project commitment: $10 000 + one-off engagement.
Typical single campaign: $15 000 – $50 000 depending on channels, assets, and outreach scale.
Monthly retainer range: $10 000 – $25 000 for ongoing PR and social programs; fully integrated growth retainers can reach $25 000 – $40 000 per month.
Hourly blended rate: $100 – $149 (standard) with senior-partner time up to $200 per hour.
Influencer-program management fee: ≈20 % of creator budget, covering vetting, contracting, and reporting.
Paid-media management fee: 15 % – 20 % of ad spend across social and search.
Franchise lead-gen package: custom quote, three-month minimum suggested.
Add-on services: interactive data visualisations, experiential event build-outs, and ecommerce web builds priced à-la-carte.
User Feedback
Clients praise strong media relationships, creative ideas, and measurable sales lifts.
Case studies feature brands such as Zesty Paws, Galileo, ZOA Energy, Lightbridge Academy, and Sprinkles Cupcakes.
Clutch profile lists a $10 000+ minimum and $100-$149/hr rate band but has yet to accumulate verified reviews.
DesignRush lists a minimal budget of $10 000 – $25 000 and average hourly rate of $200/hr.
Social channels highlight repeated “Best Places to Work” awards and high staff morale.
Employee sentiment on Glassdoor hovers around 3.5 / 5—culture and growth opportunities lauded, workloads noted as demanding.
Summary
Konnect Agency blends strategic PR, social, influencer, and creative services to help consumer and franchise brands punch above their weight. Mid-market and enterprise marketers willing to invest five- to six-figure budgets gain a nimble, women-led team with deep sector expertise, integrated reporting, and coast-to-coast reach. Micro-startups or brands needing guaranteed media placement might consider lower-cost or pay-for-performance alternatives.
FAQs
What is Konnect’s minimum spend?
Expect at least $10 000 for a discrete project; robust, multi-channel retainers typically begin around $15 000 per month.
Does Konnect guarantee media coverage?
Coverage is earned, not paid, so results aren’t guaranteed. Select influencer packages do include replacement guarantees for agreed deliverables.
Which industries does Konnect serve best?
Food & beverage, CPG, wellness, parent / child, lifestyle, and multi-unit franchises.
How quickly can a campaign launch?
Standard ramp-up—briefing through first outreach—runs four to six weeks, faster for reactive press-office work.
Can Konnect manage paid social and ecommerce in addition to PR?
Yes. The agency offers paid-media buying, ad creative, web design, and CRO services that integrate with earned-media programs.
