NeoReach
Detailed Description
NeoReach began in 2013 as a Stanford-incubated discovery tool and has since grown into a 100-plus–person operation with offices in Orlando, San Francisco, and Los Angeles. The company now blends three business lines: (1) a self-serve SaaS platform for influencer search, workflow, and analytics; (2) an enterprise API that pipes 400 + data points into in-house BI stacks; and (3) a white-glove agency that has managed more than $250 million in creator campaigns for clients such as Walmart, Amazon Prime Video, and Airbnb. By pairing its 2 million-influencer database with a proprietary fraud-detection layer and paid-media desk, NeoReach positions itself as a “one-stop creator-economy OS” capable of running nano- to mega-influencer activations at global scale.
Key Features
Precision Discovery Engine with 40+ filters (audience demo, sentiment, brand affinity, look-alikes).
End-to-End Workflow covering brief creation, contracting, compliance, FTC disclosure, and payment.
Real-Time Fraud Detection scoring for fake followers, engagement pods, and bot traffic.
Custom API & Data Feeds that surface influencer and campaign metrics directly in Tableau, Snowflake, or Looker.
Paid-Media Amplification team that retargets high-performing creator posts to look-alike audiences.
Creator CRM for multi-wave nurture, whitelisting, and product seeding at scale.
AI Creative Assistant (2025 launch) that drafts captions and forecasts performance lift.
Annual Creator Economy Reports offering benchmarking data and sponsorship slots.
Global Payments & Tax Handling in 50+ currencies with automatic 1099/1042-S filing in the U.S.
Dedicated Strategy Pods for gaming, fintech, CPG, crypto, and government public-education contracts.
Pros and Cons
Pros ✅
Campaign budgets start lower than most enterprise peers ($25 K minimum).
Combines SaaS, API, and managed service under one roof—no vendor juggling.
2 M-influencer database enriched with first-party follower and purchase data.
Robust fraud-detection & brand-safety scoring reduces wasted spend.
Flexible workflow—brands can self-serve, co-manage, or fully outsource.
API access lets Fortune 500 teams stream data into existing BI stacks.
G2 rating 4.5 / 5; users praise targeting accuracy and service quality.
Detailed post-flight reports track reach, engagement, sales lift, and CAC.
Experience across B2C and public-sector PSAs (e.g., Census Bureau, DOT).
In-house paid-media desk boosts creator content without extra agencies.
Cons ❌
Platform pricing sits at the high end for SMBs (from $1,500 / mo annual).
Annual contracts required for most SaaS and API tiers.
Limited traditional PR capabilities—earned editorial still needs a partner.
Some user feedback flags a learning curve for first-time platform users.
Glassdoor employee rating hovers in the low-to-mid 3-star range, hinting at internal growing pains.
No pay-only-for-results option; all work is fee-based or budget-based.
International on-the-ground support relies on partner agencies.
Basic plan ($399 / user) omits API calls and advanced reporting.
Influencer payments flow through NeoReach, adding one extra compliance step for some finance teams.
Smaller brands may find minimum campaign size (> $25 K) restrictive.
Pricing Information
Self-Serve Platform Basic: $399 per user / month (monthly billing; search & list creation only).
Professional / Enterprise Platform: $1,500 – $5,000 per month (12-month contract; unlimited users, advanced analytics, dedicated CSM).
API License: from $3,500 per month for direct data access and custom endpoints.
Managed Influencer Campaigns: $25,000 minimum budget; typical single-wave ranges $25 K – $250 K; multi-wave or always-on programs scale to 7 figures.
Paid-Media Amplification Fee: 15 %–20 % of paid spend (optional add-on).
Creator Economy Report Sponsorships: $20 K + for brand placements in annual research.
User Feedback
G2: 4.5/5 (11 reviews)—praise for database depth and hands-on service; cost cited as barrier for small brands.
SoftwareWorld: 4.3/5—high marks for analytics; notes that entry-level plan is stripped down.
Indeed: Employees rate work–life balance “moderate” and highlight fully remote culture; some comment on rapid-growth growing pains.
Reddit / r/Marketing: Marketers appreciate fraud-detection accuracy; a few complain about steep annual commitment.
Case-Study Highlights: USIMS mobile-app push delivered 371 K incremental installs and 32 % app-store conversion.
Summary
NeoReach is best suited to mid-market and enterprise brands that need either a do-it-yourself data platform or a fully managed influencer program—and are comfortable committing at least $25 K or $1.5 K per month, respectively. Its blend of SaaS, API, and agency services, coupled with strong fraud controls and analytics, make it a powerful growth lever. Smaller brands or those seeking pure earned-media PR may find the price of entry high and the feature set more than they need.
FAQs
What’s the fastest way to start?
Self-serve trials are available on request; full campaigns typically kick off within three weeks of contract signature.
Does NeoReach guarantee influencer performance?
No. Benchmarks are projected during planning, but actual results depend on creative and market factors.
Can I license only the API without using the UI?
Yes—API-only contracts start at about $3.5 K per month and include a sandbox environment.
How does billing work for managed campaigns?
You fund an influencer budget (escrow-style) plus an agency management fee baked into the total campaign cost.
Is the platform suitable for B2B?
Yes—NeoReach supports LinkedIn and niche tech-community creators, though most case studies skew B2C.
