Pr.co
Detailed Description
PR.co is a public relations platform that enables organizations to build customized online newsrooms, distribute press releases, and manage media contacts. It empowers companies to control their brand narrative through owned media hubs, supporting content publication, CRM management, email campaigns, and analytics.
With solutions ranging from simple press pages for startups to complex corporate hubs for multinational teams, PR.co serves as a scalable, user-friendly platform for direct communication with media, investors, and other key stakeholders.
Key Features
- Custom Online Newsrooms: Branded, SEO-optimized websites for publishing news, articles, and media assets.
- Content Management System (CMS): Easy publishing and categorization of press releases, blog posts, and multimedia content.
- PR CRM: Manage journalist and stakeholder contacts with segmentation and targeted email campaigns.
- Email Distribution: Create, personalize, and track PR email campaigns directly from the platform.
- Collaboration Tools: Content approval workflows, role-based permissions, and multi-market newsroom management.
- Analytics: Performance tracking for newsroom traffic and email campaign engagement.
- Security & Compliance: GDPR compliance, two-factor authentication, and optional Single Sign-On (SSO).
- NGO Support: Discounted or free access for qualifying non-profits.
Pros and Cons
✅ Pros:
- Highly intuitive and user-friendly interface.
- Exceptional customer support with high satisfaction ratings.
- Strong, professional newsroom capabilities with visual appeal.
- Effective email campaign scheduling and distribution.
- Good collaboration tools for PR teams.
- Special pricing for NGOs.
❌ Cons:
- Lacks a large built-in media contact discovery database.
- Analytics depth may be limited compared to some competitors.
- Significant setup fees for higher plans.
- Pricing for advanced plans is not fully transparent.
Pricing Information
- Press Page Plan: Starting at €129/month.
- Online Newsroom Plan: Starting at €297/month.
- Professional Plan: Contact sales (setup fee ~€999).
- Corporate Hub Plan: Contact sales (setup fee ~€2499).
- Free Trial/Demo: Demo available; free trial varies.
- NGO Discounts: Significant discounts or free access.
User Feedback
PR.co is highly praised across G2 (4.7/5) and Capterra (4.6/5) for ease of use, excellent support, and strong newsroom functionality. Users appreciate the intuitive CMS and smooth collaboration features. Critiques mainly focus on limited analytics depth and the absence of a journalist discovery database.
